Spanning eight days, September 10- September 17 this will be the first season IMG/WME beta tests the new setup in two new locations, Skylight at Moynihan Station and Skylight Clarkson Sq in Soho.
The biggest changes will be the lack of advertisement allowed at the show venues, with sponsors, Intel, Lexus, Maybelline; now having discreet headquarters in adjacent locations.
Adding tho this, with the rush of brands to establish social media platforms in the last few years, IMG has produced a NYFW app as one of the many ways they wish to integrate themselves into this world and potentially as a point of sale for the future.. Mark Shapiro, IMG’s Chief Content Officer says ”we’re going to have to crack some kind of retail component, because if you’re going to live-stream and create that buzz, why wouldn’t you want to capitalize on it?” -New York Times
Designers we won’t be seeing at IMG venues; MARC JACOBS, PROENZA SCHOULER, DIANE VON FURSTENBURG, RALPH LAUREN, TOMMY HILFIGER, NARCISO RODRIGUEZ, VERA WANG, JOSEPH ALTUZARRA, RODARTE
on the IMG train: ACADEMY OF ART UNIVERSITY, ALICE AND OLIVIA, ANGEL SANCHEZ, ANNA SUI, BADGLEY MISCHKA, BCBGMAXAZRIA, BETSEY JOHNSON, BIBHU MOHAPATRA, BRANDON MAXWELL, CARMEN MARC VALVO, CONCEPT KOREA, CUSTO BARCELONA, DENNIS BASSO, DEREK LAM, DESIGUAL, DKNY, ERIN FETHERSTON, FASHION SHENZHEN, GEORGINE, GREG LAUREN, GROUND ZERO, HERVÉ LÉGER BY MAX AZRIA, IDAN COHEN, J.CREW, JENNY PACKHAM, JEREMY SCOTT presented by MADE, JOSIE NATORI, KARIGAM, KEMPNER, KID’S ROCK!, KYE, LELA ROSE, LIBERTINE, LIE SANGBONG, MARA HOFFMAN, MONIQUE LHUILLIER, NAEEM KHAN, NICHOLAS K, NICOLE MILLER, NOON BY NOOR, NOVIS, OHNE TITEL, PAMELLA ROLAND, PRABAL GURUNG, PROJECT RUNWAY, PUBLIC SCHOOL, RACHEL ZOE, RALPH LAUREN*, REBECCA MINKOFF, REBECCA VALLANCE, REEM ACRA, SKINGRAFT, SON JUNG WAN, SUNO, SUPIMA, TADASHI SHOJI, TAORAY WANG, THE ART INSTITUTE, THOMAS WYLDE, TOME, TOMMY HILFIGER*, VIVIENNE HU, VIVIENNE TAM, YIGAL AZROUËL, and ZANG TOI.
Insta must-follows for this season
@cfda The Council of Fashion Designers of America
@nyfw official account for New York Fashion Week
@nytimesfashion best pics of NYFW
@voguemagazine fun fun models and shows